Discussion on Intelligent innovation scheme in Shanghai Electronics Exhibition

On April 14, 2021 Munich Shanghai Electronics Exhibition was grandly opened. The electronics exhibition focused on smart factory, automotive electronics, Internet of things, power electronics, AI, intelligent medicine, 5g and Chinese power. At the same time, more than 30 industry leaders were invited to accept video interviews to share new industrial trends, products, new technologies and innovative solutions.

Rosenberg comes from Germany and is an internationally famous manufacturer of radio frequency, optical fiber communication and high-voltage connection. In 1997, Rosenberg started his Chinese mainland tour and established a wholly-owned subsidiary. At present, Rosenberg Asia Pacific has built 9 modern R & D and manufacturing bases and set up branches and offices in more than a dozen countries and regions in the world. Rosenberg Asia Pacific product series covers a wide range of products, such as high-speed interconnection solutions for communication equipment, antenna / room subsystem of wireless communication network, automotive electronics, building and data center cabling system, testing and measurement, medical treatment and industry.

On April 15, Ding Lei, vice president and general manager of Rosenberg automotive electronics division, Miao Xinlong, vice president and general manager of optical fiber Infrastructure Division, and Wei Na, general manager of test and measurement product line, brought wonderful market analysis of 5g wireless RF and vehicle RF, as well as the latest interpretation of Rosenberg RF products and solutions.

In 2021, the demand for vehicle RF and high-speed transmission is fast, far exceeding expectations. But it will bring more technical challenges. For the anti-interference and long transmission link loss in the field of vehicle RF transmission, many automobile enterprises have carried out the formulation and practice of enterprise standards. In this regard, Rosenberg can provide a full range of technical analysis and technical solutions.

There is a shortage of automotive engineering talents in China. The automotive engineering specialty starting from the university specialty does not have in-depth research on RF and high-speed transmission knowledge, and automotive enterprises also lack corresponding talents and experimental measures. Rosenberg, as a leader in RF and high-speed fields, can make up for this gap.

From the end of last year to this year, the shortage of chips has affected many fields of mobile phones and automobiles. How can your company ensure the supply of customers from the production capacity and quality?

Ding Lei: insufficient tips have indeed brought a lot of trouble to many automobile enterprises. Due to the application of vehicle high-speed and automatic driving, there is a big gap in RF connection products by the end of 2020. Especially at the end of 2020, the warehouse of Rosenberg Beijing factory was temporarily closed due to the epidemic, which brought us great difficulties. Rosenberg uses all means and costs to maintain the competitiveness of domestic automobile enterprises and overseas automobiles through expensive international air transportation and high labor costs Supply capacity of enterprises.

At present, the consensus in the industry is that the shortage of chips can not be solved in the short term. Connectors and cables are the application of components and modules corresponding to the chip. In the case of insufficient chips, we still reserve a lot of connectors and cables, and can supply normally only after the insufficient chips are solved. Even at great cost, Rosenberg does not compromise quality to ensure the consistency and high performance of products exported from the factory. We ensure compliance with Automotive Specifications and quality through a large number of customized automatic production equipment, excellent testing laboratory capabilities and in-depth understanding of RF systems.

Werner: Rosenberg's test and measurement product line relies on the technical and product advantages of the German headquarters. The measurement and measurement product lines have R & D and manufacturing bases in Germany, the United States and China respectively. We have more than 20 years of design and processing experience in China. The bulk connector and cable assembly are completely machined by Rosenberg The self-made production capacity of electroplating and assembly lines depends on the good division of labor and cooperation of the German headquarters to ensure that customers obtain products within the project cycle. At present, our factory in Beijing, a manufacturing base in China, often prepares various precision connectors, adapters and some calibration parts made in Germany and the United States. 80% of the products made in China can be delivered 1 ~ 2 weeks after receiving the order to meet the needs of customers.

What new heavy RF products did Rosenberg publish at the Shanghai Munich electronics exhibition? What are the technical highlights?

Weina: Rosenberg attaches great importance to the opportunity of Shanghai Munich Electronics Exhibition. Through the exhibition, Rosenberg's latest technologies and product solutions can be displayed to many users and industry experts. We provide a variety of high-frequency testing solutions for communication equipment, semiconductor testing, millimeter wave testing, mobile phone testing, new energy high-voltage cable shielding performance testing and so on. It is particularly noteworthy that Rosenberg's next-generation wsmp products have a frequency of 100GHz, which provides a strong guarantee for the testing and research of optical module chips.

What is your company's development goal in 5g data center this year? What are the product plans for 2022?

Miao Xinlong: Industrial optical fiber is one of the most important businesses of the optical fiber Infrastructure Division. Our products are in 5g data center, 5g network and communication base station. This business increased significantly in the first quarter of 2021, and 5g optical fiber communication and data center business also grew steadily. As China COVID-19 has been well controlled, other countries have been vaccinated in an orderly manner. With the further improvement of the epidemic control in the two quarter or the three quarter of this year, industrial optical fiber and other businesses will achieve better results.

In terms of products and demand, we not only meet today's market demand, but also formulate the road map for the next 3 ~ 5 years, industrial optical fiber and optical fiber connection in some harsh environments. We have not only developed traditional connectors and cable components, but also developed corresponding software