The price of 39 yuan entered the war with a high profile - the 20W fast charging price war provoked by Xiaomi
The iPhone 12 no longer ships a charger, but it does USB -Ctolightning fast charging cable. Old consumers can't charge electricity without usb-c charger, so consumers will buy 20wpd charger at the first time.
According to the calculation of iPhone sales in previous years, the sales volume of iphone12 will exceed tens of millions at the end of the year. However, because Apple does not send chargers, it will focus on releasing the huge consumption capacity of 20W fast charging chargers in the short term, and various brands will quickly seize this advantage and launch 20wpd chargers.
On the eve of double 11, Xiaomi took a 20wpd charger and entered the site with a high-profile price of 39 yuan, triggering a 20W fast charging price war, and the industry is about to reshuffle.
Xiaomi 20wpd charger is priced at 39 yuan, and all Xiaomi entry-level chargers are priced at 39 yuan, including usb-a22.5w charger,USB -C18w charger and usb-c20w charger just released. It is believed that 18W Xiaomi 20W charger will be completely off the shelf after it goes on the market.
The appearance of Xiaomi 20wpd charger is all white without silk screen printing. It is as plain as clear soup vermicelli. No characteristic is the biggest feature. The shell adopts the front packaging structure, which can keep the shell structure firm after long-term use. The shell does not provide three dimensions, but it looks similar to Xiaomi 18wpd charger, weighing about 43.8g.
In terms of sockets, Xiaomi 20wpd charger adopts two pin fixed socket design, and its appearance is the same as that of several 39 yuan chargers of Xiaomi. The passed 3C compulsory certification can be seen in the back silk screen.
The interface configuration is mostly single USB-C Output port, the maximum output power is 20W. The physical characteristics of usb-c interface support positive and negative blind plug-in, which is convenient to use. Xiaomi 20wpd charger is developed based on usbpd fast charging standard edition. It is compatible with a variety of fast charging protocols and can charge most digital products on the market.
Because the iPhone 12 supports 20wpd fast charging. Compared with the old 18wpd charger, Xiaomi 20wpd charger can better adapt to iPhone 12 series services, improve charging speed and meet Apple's demand for 50% charging in 30 minutes.
Xiaomi 20wpd charger supports 100-240v50 / 60Hz wide voltage standard, covering the wide voltage standard in most parts of the world. It can be used safely for global travel.
Xiaomi 20W charger is ordinary, but with stable quality, 39 yuan pricing is a weapon with great lethality. Based on Xiaomi's strong supply chain, I believe there will be no problem with quality.
Therefore, the sales of Xiaomi 20wpd charger, with its paving ability and popularity, will inevitably be divided into a big cake, which will also have an impact on the whole 20W charger industry. If the 20W charger on the market does not have its own characteristics, it will face a reshuffle or be dragged into the quagmire of price war, and the inventory of 18W charger will also be affected, making it more difficult to clean up the inventory. However, for consumers, Xiaomi 20W will accelerate market development after entering the market, forcing manufacturers to develop more products with different characteristics, and ultimately benefit users.