How are new energy vehicles popularized?
According to the data of China Automobile Industry Association, in terms of annual performance, the production and sales of new energy vehicles in 2020 were 1366000 and 1367000 respectively, with a year-on-year increase of 7.5% and 10.9% respectively, and the growth rate changed from negative to positive compared with the previous year. In 2020, new energy vehicles will be restrained first and then increased, and the annual sales volume will reach a new record.
Among them, the sales volume of pure electric vehicles was 1115000, a year-on-year increase of 11.6%, and the total sales volume of new energy vehicles accounted for 81.63%; The sales volume of plug-in hybrid vehicles is 251000 , a year-on-year increase of 8.4%, accounting for 18.36%.
Chen Shihua, Deputy Secretary General of China Automobile Industry Association, gave four reasons for the growth of new energy vehicle sales in the past year. First, with the cultivation and accumulation of the whole industrial chain of new energy vehicles over the years, it has gradually matured the growth of all links of the supply chain; Second, when the relevant policies of government departments can be expected, consumers gradually understand, recognize and understand new energy vehicles, and the whole new energy vehicle products gradually mature; Third, through innovative R & D and production preparation, relevant enterprises can gradually provide rich and diverse new energy vehicle products to meet market demand; Fourth, the use environment of new energy vehicles has been gradually optimized and improved. Of course, there is the promotion of double points for new energy vehicles. Enterprises should have a certain number of new energy vehicles to produce and sell.
In addition to these macro levels, for every consumer, there is another practical reason for choosing new energy vehicles, that is, many cities across the country announced traffic restriction or upgraded traffic restriction policies in 2020.When "traffic restriction" has gradually become the "keyword" of domestic urban policy, should we spend money and time to win or choose new energy vehicles? Many car owners prefer the latter. The expansion of restricted areas and the distant prospect of obtaining licenses have promoted the growth of the new energy market to a certain extent. Some car owners said, "new energy vehicles have no cost approval and subsidies, and the introduction of restrictions has strengthened my determination to buy new energy vehicles.
Different cities have different characteristics. In first tier cities such as Beijing and Shanghai, due to the heavy traffic pressure, the newly introduced traffic restriction policy mainly focuses on expanding the restricted areas. In Shanghai, for example, the escalation of restrictions makes it more difficult to obtain licenses that are already popular.
According to statistics, on November 21, 2020, after the introduction of the new purchase restriction policy in Shanghai, the number of people participating in the auction of cards in that month doubled over the beginning of the year, with an average price of 234354 yuan, the highest price in the history of Shanghai cards.
In this case, new energy vehicles have become an alternative way for many people to solve their urgent needs. According to the policy, Shanghai will continue to issue free licenses for new energy vehicles from January 1, 2021 to February 28, 2021. Consumers who purchase new energy vehicles not operated in this Municipality within the above-mentioned period and meet the relevant standards and requirements of the measures of Shanghai Municipality for the implementation of encouraging the purchase and use of new energy vehicles may apply through the original channels and procedures.
At present, plug-in hybrid vehicles and pure electric vehicles can directly apply for new energy licenses in Shanghai, while car owners in Beijing now have to wait at least nine years to get a "green card".In addition to Beijing, Shanghai and other first tier cities, Shijiazhuang, Chengdu, Wuhan, Tianjin, Chongqing and other places also responded.
From the data, the restrictive measures around have indeed stimulated the new energy vehicle market. According to Cui Dongshu, Secretary General of the national passenger car market information association, the global trend of new energy vehicles will be low before high before 2020. In terms of China's new energy market, especially after the launch of the new deal, China's new energy market returned to a high level in November, accounting for 49% of global new energy.
Of course, limited upgrading is only a short-term catalyst for the new energy market that car owners can directly perceive, and the influence of factors such as the continuous improvement of the new energy vehicle market environment and the continuous enrichment of product models is also inseparable from the sales growth. At the same time, the continuous growth of new energy vehicle sales also means that consumers' acceptance of new energy vehicles is gradually improved.
Under the rapid growth, the domestic new energy market also shows a high-end development trend, that is, the sales of high-end electric vehicles represented by Tesla and A00 electric vehicles represented by Wuling Hongguang miniev have increased significantly. According to the data, Tesla ranked among the top 10 luxury car brands in 2020, with sales of 147000 vehicles, while Hongguang miniev sold more than 30000 vehicles per month, creating a new record for monthly sales of new energy vehicles.
"After relevant companies look for these two directions, their follow-up actions will promote relevant markets." Xu Haidong, deputy chief engineer of China Automobile Industry Association, said that the future development path of China's new energy vehicle enterprises will be driven by high-end and low-end. In the future, the new energy market is expected to usher in high growth, and the sales volume is expected to increase by more than 30% to 1.8 million vehicles in 2021.
